Uniting design, film, technology,
and cultural insight.
Electric Youth, founded by creative Marcelo Garcia in Los Angeles, is a versatile studio dedicated to a design-first ethos that guides every phase of the work.
Operating predominantly remotely, we assemble bespoke teams for each project, drawing from our extensive network of 2D / 3D designers, illustrators, animators, writers, editors, and engineers.
This approach allows us to maintain a lean operational model, significantly reducing our environmental footprint. We further commit to sustainability and global community support by offsetting our energy use and donating a portion of our profits to trusted charity optimizers.
Expertise:
Brand & Motion
Collaborating with brands and their in-house teams, we bring visions to life through tangible assets and design systems. From social to out-of-home campaigns, in-product iconography to immersive virtual presence, our approach is customized to align with each brand's distinct vision across all mediums.
Explore
Commercial Production
Our process always begins with creative concepting, weaving design thinking throughout motion, visual effects, beauty, color grading, and editing. This ensures every aspect, including motion graphics and VFX, is an essential part of the unified brand narrative.
Film Visual Development
We also offer visual development for motion pictures, aiding directors and studios transform scripts and ideas into visual concepts and pitches. Additionally, we deliver a suite of design services for film and miniseries, including openings, credits, VFX, and UI design.
Emerging Tech
We leverage emerging technologies to craft engaging concepts in VR, AR, and AI, enhancing user experiences. Our expertise in creative and UX design amplifies storytelling, offering the blueprint for future innovations.
About Marcelo:
Marcelo has led some of the world's top design studios collaborating with clients such as Apple, Google, Meta, Nike, Snap, NY Times and the Getty Museum.
His work has been recognized by the 73rd Primetime Emmy Awards, New York Festivals Gold World Medal, Tokyo Type Director's Club and the Creative Review Annual, among others.
His projects, showcased in venues such as the Sundance Film Festival, the Gutenberg Museum, and Letters in Motion: A Retrospective of Typography in Film.
Interviews and featured works published in design blogs and magazines like +81, Abitare, Ad Age, Ad Week, Communication Arts, Computer Arts, Creative Review, Étapes, IdN, NY Magazine, Page, Source Creative, Shots, Stash, Variety, Vogue and in books by Die-Gestalten Verlag.
Active and past clients:
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Active and past clients:
