Apple Music
Today's Country
Client:
Roles:
Today’s Country is a top-tier global playlist on Apple Music, prominently featured across Apple Music, artist social media, out-of-home, and partner marketing channels. It incorporates a silkscreen, textural feel, with a sense of tactility and grassroots authenticity while maintaining a contemporary, edgy flavor. It celebrates the genre's evolution and showcases its wide appeal to a broad audience.
Country music has a rich history of celebrating the land and the natural world, often portraying it as a place of solace, inspiration, and freedom. The landscape is a fundamental part of country music's identity, with lyrics often featuring themes of rural life, farming, and open spaces.
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